About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

Entries Tagged: Retail Innovation

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At Two West, we believe retailers need to stop talking and start listening to what their customers want.
Feb 7, 2012
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blog : Retail Strategy

The Grande Takeaway from a Retail Leadership Tour

Welcome back. I’m assuming you’ve read the Four Large Takeaways. At least I hope you did, because interactions between retailers and shoppers as well as those between retailers and manufacturers are important ones. You are now ready to graduate to the “Grande.” This final observation is of the “Do Not Pass Go” variety. There are a few golden rules in marketing, and this is one:

Listen and do
With apologies to Vincent Van Gogh, it’s symbolic that we all have two ears and one mouth: it’s an indication as to the proportion… read more.

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At Two West, we believe street smarts play a big roll in helping retailers succeed.
Feb 2, 2012
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blog : Retail Strategy

One Grande and Four Large Takeaways from a Retail Leadership Tour

I had the pleasure of going on a retail leadership tour in New York earlier this week. I came home with a blown-up pair of Bass Weejuns and five takeaways that are important for any retailer looking to thrive. Well, sort of.  I should say that I came home with a single really big takeaway – one that you simply cannot live without – and four other important ones.  It’s like George Orwell wrote in Animal Farm: “Some animals are more equal than others.” Same goes for observations and the stores they came from.

As advanced as we are with search engines and expensive research initiatives, oftentimes the best lessons come from where… read more.

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For real-time insights and trends from NRF's Innovate check out The Brand Show's twitter feed.
Mar 10, 2011
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blog : ON THE ROAD

NRF’s Innovate 2011: Day 1

On the road again with The Brand Show! Over the next three days The Brand Show will hit highlights, trends and insights straight from keynotes and premier brand attendees of The National Retail Federation’s Innovate 2011 conference in San Francisco.

Day One:
Kickin’ off Innovate 2011: Kevin Kelly, a true visionary of contemporary culture.

The most compelling piece of Kelly’s talk was on the role of data in our lives and business…and the opportunity for both shoppers and retailers to harness the power… read more.

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For real-time insights and trends from DSE check out The Brand Show's twitter feed.
Mar 10, 2011
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blog : Road Show

Measuring shopper engagement: Digital place-based media

As retailers you know digital media can reduce overhead and spur shopper intrigue through new experiences…but, wouldn’t it be nice to know your digital media strategy is reaching the right shoppers, at the right time, creating greater shopper engagement? Cue-in digital “place-based” media.

The concept of digital place-based media was a major point of discussion at the Digital Signage Expo in Las Vegas this year. Taking into consideration context and environment, digital place-based media allows for interaction between the shopper, their smartphone, the digital display, customer support,… read more.

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At Two West, we believe digital within retail is critical, but that certainly doesn’t mean it has to become less human.
Feb 25, 2011
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blog : Digital in Retail

I, Retail: Three laws to protect customer experience from digital domination

Earlier this month, TV quiz show Jeopardy featured two former champions playing against a computer named Watson. While the story of man versus machine is as old as John Henry and the Industrial Age, the ending was a new one. In a Terminator-style twist, the machine dominated the humans.

What, as retail marketers, can we learn from this demonstration of silicon superiority? For starters, Watson is a wake-up call to anyone who may still have a “wait-and-see” attitude toward technology. Sophisticated digital retail experiences aren’t ten years away—they’re right here, right now.

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Feb 24, 2011
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blog : Road Show

Intel GM Jose Avalos at Digital Signage Expo 2011

The Brand Show caught up with Digital Signage Expo 2011 keynote speaker and Intel general manager, Jose Avalos. In this video, Mr. Avalos discusses Intel’s retail vision, the role of mobile in retail and the impact of the transition from 3G to 4G.

- I.V. Whitman, contributor for The Brand Show and brand strategist at Two West, Inc.

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Where do you go to learn retail's BIGgest insights and trends? The Brand Show says: The National Retail Federation, Retail's BIG Show!
Feb 10, 2011
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blog : Road Show

NRF’s BIG Show in 49 tweets

For retailers, it doesn’t get much bigger than the annual National Retail Federation (NRF), Retail’s BIG Show in New York. This year, The Brand Show hit the Big Apple to be part of the epic 100th anniversary BIG Show event. As the week unfolded, we set out on a quest to capture the biggest trends and best insights via The Brand Show live Twitter stream. It came as no surprise; the biggest upcoming trend in retail of “engaging the shopper through mobile” had a heavy presence throughout. So in case you missed it, here are the top 49 tweets brought… read more.