Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
The Brand Show joined 22,000 retailers from around the world in New York City today for the kick-off of the National Retail Federation’s 101st Annual Convention and EXPO, better known as The BIG Show.
This year’s theme is “Retail’s New Rules: Engage and Evolve.” Retail heavy weights and rising stars are sharing priceless secrets and strategies for delivering better value and meaning to the shopper.
Immediacy is the underlying theme of day one. For the past three years, the concept of shopper control and shopper demand dominated the… read more.
The Brand Show caught up with Digital Signage Expo 2011 keynote speaker and Intel general manager, Jose Avalos. In this video, Mr. Avalos discusses Intel’s retail vision, the role of mobile in retail and the impact of the transition from 3G to 4G.
- I.V. Whitman, contributor for The Brand Show and brand strategist at Two West, Inc.
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For retailers, it doesn’t get much bigger than the annual National Retail Federation (NRF), Retail’s BIG Show in New York. This year, The Brand Show hit the Big Apple to be part of the epic 100th anniversary BIG Show event. As the week unfolded, we set out on a quest to capture the biggest trends and best insights via The Brand Show live Twitter stream. It came as no surprise; the biggest upcoming trend in retail of “engaging the shopper through mobile” had a heavy presence throughout. So in case you missed it, here are the top 49 tweets brought… read more.