At a time when engagement is more important than ever in retail, shoppers can still count on Brookstone to deliver entertainment, relevancy and purposeful fun in store. Brookstone VP, CIO, Bill Wood shares the Brookstone secrets for product innovation and merchandising magic. Tune in and learn how Brookstone blends it all into a successful retail strategy.

What experiential retailer do you return to most often? Share your thoughts below or on our LinkedIn… read more.

A friend walks up and asks, “Are those new shoes?” “Where did you get those?” “How much were they?”

Casual conversations regarding retail purchases happen all the time, between friends at the local coffee shop or with a stranger on the street. With sites like TOMS Shoes or Nike ID people can share their shoe purchase with the entire world, instantly. But how do you translate social interactions into sales?

The answer is social commerce. Social commerce is the term used to describe collective sharing and buying of products and services. It’s an approach that allows companies to more effectively measure… read more.

Over the last two decades, the Super Bowl has become the holy grail for brands willing to shell out millions of dollars for a 30-second spot. With a projected 100 million viewers worldwide, Super Bowl XLIV is poised to deliver the game’s biggest TV audience ever. But has advertising’s hail-mary play lost its impact on consumers? Or, will this year’s commercial lineup emerge victorious over a fragmented, post-recession mediascape.

Derek Rucker, associate professor of marketing at the Kellogg School of Management at Northwestern University,… read more.

*CLICK HERE FOR ALL INTERVIEWS FROM THE 2009 BOLO CONFERENCE*
       
With more than twelve years of digital marketing experience, Matt O’Brien, founder of Mint Social, shares his “five-by-five” model for social media as well as his insights on social media’s holy grail: return on investment.

Also on The Brand Show, Matt explains:

• How to establish goals for a social media campaign.
• Why social media delivers… read more.