It’s often difficult to define sustainable branding. What exactly makes a brand sustainable? How long the brand has been around? How many consumers a brand can tout? How much of a profit a brand makes? Two West decided to examine those questions, and take a look at what some companies are currently doing to brand themselves for long-term success, especially in today’s economic environment.

We kicked off our show’s topic with an interview with Hayes Roth, Chief Marketing Officer at Landor Associates, a branding firm owned by WWP Group PLC. Be sure and tune in as Roth discusses iconic sustainable brands and sustainable business practices.… read more.