About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Walmart
A PHP Error was encountered
Severity: Notice
Message: Undefined variable: ih
Filename: libraries/Functions.php(683) : eval()'d code
Line Number: 29
podcast : healthcare branding
Healthcare branding 2
The crew from the transformation design firm, Two West, took at look health care branding. While we’ve covered health care branding a couple of times, we know that this industry is facing a much different landscape. The Brand Show focused on the new face of health care – clinics in airports, wellness centers and health care customer service.
Sarah Manning and Andy Rich of Palmer Health came on the show to share their new ideas about what health facilities could be and how they are breaking into the Kansas City market. Check out the podcast to listen to the interview in its entirety.
In our Brand Rant, Two West spoke about how the Lenexa,… read more.
A PHP Error was encountered
Severity: Notice
Message: Undefined variable: ih
Filename: libraries/Functions.php(683) : eval()'d code
Line Number: 113
podcast : Ethnographic branding
Ethnography for your brand
On the day before Thanksgiving, the Brand Show looks into the latest buzzword in marketing, ethnography. Ethnography is the study of culture and people. Ethnographers are studying people in their daily lives and gaining better insight than focus groups and in-depth interviews. Previously ethnographers were primarily used in the academia sector. Now, advertising agencies and companies are hiring them to learn more about their brand. Today, we will look into the growing use of ethnographers in marketing.
This week’s Brand Rant discusses how Wal-Mart’s latest price claim of saving the American family $2,500 might actually be false. Consumers… read more.