About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Entries Tagged: Wendys
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blog : Road show
Digital Signage Expo: Day 1
Las Vegas doesn’t do anything small, so it’s an ideal setting for the bright lights and visual stimulation on display at Digital Signage Expo 2011.
Over the next three days The Brand Show will report on a few highlights, trends and insights gathered from the floor, or should we say signage!
DSE Day One:
Steeped in business challenges, the digital signage industry came together this first day to share case studies of success, challenges and perspective. This pause from visual stimulates set the stage for the magic that will be revealed in the days to come.
Here… read more.
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podcast : brand leadership
Brands and their founders
Using the founder of a company to identify the brand is a great way to connect with consumers. But when the founder dies, does the brand die with it? This show highlights brands like Wendy’s and KFC, as well as charities, to see how crucial founders are to their brands.
Disputes are heating up between Netflix and Blockbuster in our Brand Rant. Both companies are in the process of suing one another over Total Access, Blockbuster’s online purchase program. Back in the Brand Spotlight after suffering from declining sales is Gap. Will a feature on the cover of Vogue magazine initiate a comeback? Also listen to Kristi Ernsting of Hallmark Cards… read more.