Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Ad revenue is continuing to increase as the Internet more and more is being used to show television programs and other multimedia messages. Companies like Google, Microsoft, AOL and Yahoo!, currently control the majority of the advertising venues. This weeks show looks into how marketers are trying to create unique messages to connect with consumers. From virtual worlds, to social networks, advertising is big money and is increasingly more prevalent. Even network television has realized that streaming its shows online are good for ratings as well as advertising dollars.
This week’s Brand Rant discusses how Italian clothing company Nolita’s use of an anorexic model is causing a large stir. Nolita claims that the purpose of the ad was to gain awareness of the anorexia problem and not to increase awareness of its product. In the Brand Spotlight, we look at how Sao Paulo, Brazil has eliminated all forms of all outdoor advertising, much to the anger of advertisers in the city. And Andy Beal, founder and creator of MarketingPilgrim.com joins us to discuss how Microsoft is looking to buy a five percent stake into social network Facebook.