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The Brand Show : Blog : The spend shifter revolution

About The Brand Show

Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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John says 71% of all Americans now say they make it a point to buy from companies whose values are similar to their own.
Nov 12, 2010
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podcast : Consumer power

The spend shifter revolution

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3 min 58 sec

Download 3min MP3 | Download Full MP3 |Full Transcript

The elections haven’t ceased. Every day is election day for companies and people are voting with their pocketbooks. Although people are finding themselves less rich, they are feeling more powerful than ever with every dollar they spend. The consumer has shifted from mindless to mindful consumption, purchasing based on thrift, faith, creativity, community and hard work. Joining us for his second appearance on The Brand Show, John Gerzema, Chief Insights Officer at Young and Rubicam, discusses his new book, Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell, and Live. Listen and learn how brands like Ford, Zappos and Etsy are embracing change and connecting with the value-conscious consumer.

Want to learn more from George? Download the 3-minute insight, the full interview or read the transcript.

How are you innovating to appeal to the spend shifters? Are you among this new consumer set?  Share your thoughts with our LinkedIn Group or below.

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