About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : branded entertainment
The U.S. Army makes Hollywood a brand ally
When Reese’s Pieces lured a shy little alien from the bushes in the 1982 blockbuster E.T., sales for the bite-size candy shot through the roof. Fast forward to the summer of 2009: the aliens are much, much bigger and so is the opportunity for brands that appear in Transformers: Revenge of the Fallen. Like other brands featured in the film, The United States Army takes its screen time seriously. Lieutenant Colonel Gregory Bishop , Entertainment Liaison for the U.S. Army, joins The Brand Show to offer his perspective on the value of entertainment as a branding vehicle. The seasoned officer discusses his organization’s role in film and television projects including G.I. Joe and Army Wives.
Listen as Lt. Col. Bishop talks with our hosts from Two West about:
- The process of choosing projects that fit a brand’s strategic objectives.
- How the U.S. Army measures the effectiveness of branded entertainment.
- The delicate balance between creative storytelling and authentic messaging.
What is the most effective branded entertainment project currently on television or in theaters? Join us on our LinkedIn group and share your thoughts.