About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Social commerce
Unlock the social, mobile, local badge with Foursquare
All aboard! We’re hopping back on the SoMoLo (social-mobile-local) train. This week, we’re chatting it up with Foursquare, the go-to mobile application for your inner-social circle and retail therapy needs. Beyond the social status perks Foursquare gives to its users, it also beefs up the bottom line for local retailers by creating new and loyal customers. Eric Friedman, Director of Client Services at Foursquare, shares his perspective on shopper conversion, Facebook Places and the privacy debate.
Check out the three-minute insight to hear why local retailers are favoring the SoMoLo train over traditional retail marketing.
Download the 3-minute insight.
Want to learn more from Eric? Download the full interview or read the transcript.
Would you forgo all of your traditional advertising in place of offering a free promotion online? Share your thoughts with our LinkedIn Group or below.