About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Brand value
What is your brand really worth?
In 1974, the world thought of the word “brand” as just another term for “logo.” That year, global branding powerhouse Interbrand was formed. Since then, they have changed the world’s view of branding and brand management by creating and managing brands as valuable business assets. Interbrand has positioned itself as the world’s largest brand consultancy, each year publishing a list of America’s most valuable retail brands . In this episode, The Brand Show catches up with Jez Frampton, Group Chief Executive for Interbrand.
Frampton explains:
- The history of brand valuation and how it works
- How the practice of brand consistency has evolved
- The “store within a store” concept and the value of cooperative branding
- Trends of the most valuable brands
Which of Interbrand’s top 10 most valuable brands is best poised for growth? Share your thoughts with our LinkedIn Group or below.