About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Social commerce
What’s the deal with Groupon?
This week, it’s on with Groupon, the localized, deal-of-the-day website. Forbes.com recently named Groupon the fastest growing business in history based on a valuation of more than $1 billion not even 16 months after startup. Today Groupon truly demonstrated its market power with a nationwide Gap offer that may exceed well over 500,000 purchases. Julie Mossler, Consumer Marketing Manager at Groupon, talks to us about her company’s rapid growth, original brand voice and profound influence on shopper culture.
Check out the 3-minute insight to hear about social commerce, the newest trend in retail marketing.
Download the 3-minute insight.
Want to learn more from Julie? Download the full interview or read the transcript.
Do you use Groupon as a consumer or business? How will social commerce change shopper behavior? Share your thoughts with our LinkedIn Group or below.