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Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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DSW’s deep qualitative and quantitative research consistently delivers new ways to connect with its shoppers emotionally.
Oct 25, 2012
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podcast : Multi-channel Strategies

DSW: More than Just Shoes

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3 min 25 sec

Download 3min MP3 | Download Full MP3 |Full Transcript

Kelly Cook, VP of customer strategy engagement with DSW, shares how to leverage a multi-channel strategy to gather insights and transform them into emotional connections with shoppers. Learn how this value destination leader uses data from its customer’s digital lifestyle to create relationships that engage through excitement and drive loyalty – powering 88% of their purchases.


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