About The Brand Show
Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
podcast : Shopper Loyalty
How Does Positioning Build Lifelong Loyalty?
Nothing drives intent to purchase and brand loyalty like strong emotions. Anne Saunders, CMO, Knowledge Universe knows this well. As the largest private early childhood education provider in the US, Knowledge Universe understands the vast emotional journey a parent embarks upon when considering his or her child’s first introduction to education.
Listen now and learn how Knowledge Universe delivers reassurance and builds brand loyalty by living out its positioning of lifelong learning, creating a culture and generation that is Primed for Potential.
What is the most emotional purchase you have ever made? Share your thoughts below or on our LinkedIn Group.