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Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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Golfsmith leverages their sales team to create experiences that will inspire all shoppers to play better and love life more.
Oct 18, 2012
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podcast : Instore Experience

Sell Through Purpose: Golfsmith

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3 min 50 sec

Download 3min MP3 | Download Full MP3 |Full Transcript

Allowing brands to tell their story inside your store environment without compromising the retail experience can be a challenge. Learn how top retailer, Golfsmith, retains its own retail brand integrity while allowing other dominant brands to experience success. Matt Corey, CMO of Golfsmith, shares the secret of great sales – starting with a core purpose that is greater than your brand.

Golfsmith uses its sales staff and store environment to inspire their customers to love life more. What other retailers inspire you to live life better? Share your thoughts below or on our LinkedIn Group.

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