Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.
Passing competition usually starts with a high-value insight, but more often than not that comes with a hefty price tag and a long lead time. Linda Ashbrook, senior manager consumer insights at Taco Bell, shares how The Bell leverages cost effective social media outlets, like Facebook, to gain relevant consumer insights on a daily basis. Whether it’s feedback on product innovation or testing the limits of the brand, Taco Bell goes straight to their customer for fast and honest reactions that help steer the course for category dominance.
Listen now and learn how Taco Bell thinks outside the bun.
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