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Whether you're the market leader or a local startup, The Brand Show offers ideas and insights to help you grow your retail brand. Through expert articles and thought-leader interviews, we look at the brands, trends and shopper marketing strategies that shape our retail world.

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Taco Bell turns customers
into researchers for product innovation and brand strategies through social media engagement.
Oct 4, 2012

podcast : Customer Insight

Taco Bell’s Secret Sauce: Daily Customer Insight

3 min 14 sec

Download 3min MP3 | Download Full MP3 |Full Transcript

Passing competition usually starts with a high-value insight, but more often than not that comes with a hefty price tag and a long lead time. Linda Ashbrook, senior manager consumer insights at Taco Bell, shares how The Bell leverages cost effective social media outlets, like Facebook, to gain relevant consumer insights on a daily basis. Whether it’s feedback on product innovation or testing the limits of the brand, Taco Bell goes straight to their customer for fast and honest reactions that help steer the course for category dominance.

Listen now and learn how Taco Bell thinks outside the bun.

How do you use social media to gain consumer insights? Share your thoughts below or on our LinkedIn Group.



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