Pause the game! Newsflash in the retail world: It’s not about just fulfilling shopper needs anymore, it’s all about the experience and getting to know your shopper, the consumer and the influencer. When it comes to video game retailer GamerDoc, they know all three. GamerDoc President Jim Belanger says the typical gamer is misunderstood by other retailers. Tune in to hear Jim discuss how shopping is now an entertainment experience and how retailers can take cues from their shoppers to achieve true engagement.

In the quest to conquer omni-channel marketing, some retailers have hit a hurdle when it comes to utilizing the most social of all devices, mobile. Fashion retailer Wet Seal has a unique approach which embraces new technologies by focusing on product, enabling its brands’ top 5% most passionate customers to engage the remaining 95% of its shopping base on the product level. They call it: social merchandising. Tune in to hear Jon Kubo, vice president and chief information officer of Wet Seal discuss how to balance the mobile-experience formula to… read more.

Beer drinking. Elemental, right? Well, not when it comes to Belgian-inspired craft beer. Keith Villa, head brewer of Blue Moon Brewing Co. and creator of Blue Moon beer, literally showed bartenders and patrons alike how to drink this ale. That’s not the only twist this brewery has in store for its craft beer competitors. Tune in as Keith chats with The Brand Show about:

• Blue Moon’s battle for growth as a craft beer living within the walls of major label, Miller Coors
• How Blue Moon collaborates with other… read more.

The ball has dropped, and the new year is underway. If there’s one resolution to be made that will benefit your brand in 2011, let it be this: to build and optimize a viable content strategy. According to Ann Handley, Chief Content Officer at MarketingProfs.com, most brands are already generating content whether they realize it or not. In fact, 90% of B2B companies currently have a content strategy. Ann emphasizes that content should not be created for content-sake, but be specifically designed to engage the customer and tell a brand story. Learn more from Ann as… read more.

In a world full of imitation, sometimes it’s hard to differentiate. For the self-described off-centered Dogfish Head Brewery, being different has always come easy. This craft brewery has quickly become famous for producing extreme beers with unique ingredients. Known for the motto, “Off-centered ales for off-centered people,” Dogfish Head prides itself on quirkiness, taking risks and ignoring typical business nomenclature and categories. This off-centered attitude has helped the once “smallest brewery in America” become a top-twenty domestic craft brewer. read more.

One brand, eight successful businesses. And it all started with a solid vision. Zingerman’s Co-founder Ari Weinzweig talks with The Brand Show about his recipe for a successful brand and ZingTrain , where up-and-coming entrepreneurs receive advice and training based on the successes (and challenges) of Zingerman’s experiences. According to Ari, a business without a solid vision is like pulling up to an intersection and asking a complete stranger which way to turn. Naturally, the stranger will ask you where… read more.

The elections haven’t ceased. Every day is election day for companies and people are voting with their pocketbooks. Although people are finding themselves less rich, they are feeling more powerful than ever with every dollar they spend. The consumer has shifted from mindless to mindful consumption, purchasing based on thrift, faith, creativity, community and hard work. Joining us for his second appearance on The Brand Show, John Gerzema, Chief Insights Officer at Young and Rubicam, discusses his new book, Spend Shift: How the Post-Crisis… read more.