Best & Worst of 2007 & 2008

Two West commended Old Navy for their makeover in the Brand Spotlight. Check out their new logo and look. Let us know what you think.



Every year Landor Associates publishes their Newsmaker Brands Survey. This survey examines Americans’ perceptions of high-profile brands that made headlines in 2007 and are expected to make headlines in 2008.

On the Brand Show, Two West was excited to have Landor as a guest on the show once again to discuss the winning and losing brands of 2007 and their predicted winning and losing brands of 2008. Russ Meyer, Landor’s Chief Strategy Officer, explained how Americans continue their obsession with online brands and the indications of an upcoming recession have consumers searching for brands that will help them stretch their dollar.

Here’s the top 5 predicted winners & losers of 2008 according to Landor. Let us know if you agree with this list.

Winners
Google
Amazon
Wal-Mart
eBay
Target

Losers
United Airlines
Delta Airlines
Blockbuster
Countrywide
Gap

Brands and their founders

Using the founder of a company to identify the brand is a great way to connect with consumers. But when the founder dies, does the brand die with it? This show highlights brands like Wendy’s and KFC, as well as charities, to see how crucial founders are to their brands.

Disputes are heating up between Netflix and Blockbuster in our Brand Rant. Both companies are in the process of suing one another over Total Access, Blockbuster’s online purchase program. Back in the Brand Spotlight after suffering from declining sales is Gap. Will a feature on the cover of Vogue magazine initiate a comeback? Also listen to Kristi Ernsting of Hallmark Cards as she discusses how founders play a role in branding.