Best & Worst of 2007 & 2008

Two West commended Old Navy for their makeover in the Brand Spotlight. Check out their new logo and look. Let us know what you think.



Every year Landor Associates publishes their Newsmaker Brands Survey. This survey examines Americans’ perceptions of high-profile brands that made headlines in 2007 and are expected to make headlines in 2008.

On the Brand Show, Two West was excited to have Landor as a guest on the show once again to discuss the winning and losing brands of 2007 and their predicted winning and losing brands of 2008. Russ Meyer, Landor’s Chief Strategy Officer, explained how Americans continue their obsession with online brands and the indications of an upcoming recession have consumers searching for brands that will help them stretch their dollar.

Here’s the top 5 predicted winners & losers of 2008 according to Landor. Let us know if you agree with this list.

Winners
Google
Amazon
Wal-Mart
eBay
Target

Losers
United Airlines
Delta Airlines
Blockbuster
Countrywide
Gap

Buzz Brands

Every year 70% of products introduced in the consumer packaged goods industry fail. What does it take to make it in today’s competitive world: creating buzz for your brand. With so many brands out there, generating publicity and people to talk about your brand is a challenge. Standing out requires creativity and taking risks. This show offers tips for creating buzz and looks at some companies that have reaped the benefits of thinking outside the box.

Brand Rant speculates whether Yahoo! and Microsoft can come together to double team Google in the online ad rivalry. In Brand Spotlight, Delta Air Lines is hoping to craft a new brand by launching a new marketing campaign promising to change the consumer’s travel experience. Stephen Monaco, an executive-level marketing consultant, joins the show to brief us on “buzz brands.”