Faith-Based Branding

The crew from Two West found this week’s topic very interesting. We took a look at how faith-based entertainment is marketing themselves and how places of worship are becoming marketing-savvy with blogs, videos and the Internet.

We spoke with Pastor Adam Hamilton from The United Methodist Church of the Resurrection in Leawood, Kansas. They are utilizing blogs, videos, e-mail newsletters and much more to engage their members and potential members. Check out their Web site, www.cor.org.

Here’s one of Pator Hamilton’s videos from You Tube to promote and upcoming series.



Check out this video of the remake on Sir Mix-A-Lot’s “Baby Got Back” with a Christian version of “Baby Got Book.”



We also updated listeners on Pedigree’s “Dogs Rule” adoption campaign and how that equates to big business because consumers have become loyal to the brand. Pedigree has updated Echo’s story – one of the dogs that was up for adoption. The spot is endearing and shows how they are bringing awareness to dogs being adopted. Check it out and let us know what you think.



All dogs that they featured in the spots have been adopted and they have been able to raise $750,000 for the non-profit foundation that has been established by Pedigree.

Web Marketing: The Greatest Audience

Ad revenue is continuing to increase as the Internet more and more is being used to show television programs and other multimedia messages. Companies like Google, Microsoft, AOL and Yahoo!, currently control the majority of the advertising venues. This weeks show looks into how marketers are trying to create unique messages to connect with consumers. From virtual worlds, to social networks, advertising is big money and is increasingly more prevalent. Even network television has realized that streaming its shows online are good for ratings as well as advertising dollars.

This week’s Brand Rant discusses how Italian clothing company Nolita’s use of an anorexic model is causing a large stir. Nolita claims that the purpose of the ad was to gain awareness of the anorexia problem and not to increase awareness of its product. In the Brand Spotlight, we look at how Sao Paulo, Brazil has eliminated all forms of all outdoor advertising, much to the anger of advertisers in the city. And Andy Beal, founder and creator of MarketingPilgrim.com joins us to discuss how Microsoft is looking to buy a five percent stake into social network Facebook.

Related Topics:

The Wall Street Journal looks into the fashion controversy in using an anorexic model in its recent campaign.
http://online.wsj.com/public/article/SB119085102463240676-U4UveGHBX_v0Kz1cKEC0Gau83aM_20071027.html?mod=tff_main_tff_top

This link shows the controversial photos (WARNING GRAPHIC IMAGES)
http://www2.nolita.it/nolita/

Check out how Sao Paulo, Brazil is eliminating outdoor advertisements. Be sure to check out the pictures of the city and the interesting look it now has.
http://www.businessweek.com/innovate/content/jun2007/id20070618_505580.htm

Is $500 million really worth just a five percent stake of Facebook? Check out the article here.
http://www.msnbc.msn.com/id/20983021/

Primetime television viewing is changing, thanks to the increase of network television showing their shows online.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=68190

Companies are increasingly using virtual worlds as marketing ventures to target kids and teens.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=68152