Animal Branding Pt. 1

According to the 2007-2008 National Pet Owners Survey, 63% of U.S. households own a pet, which equates to 71.1 million homes. It is estimated that households spent $40.8 billion dollars on food, vet care, supplies and services. That means big business for brands in this category.

Two West took a look at some different brands and what they are doing to brand themselves in that category. One of the brands that we looked at is PetsHotels, a sub-brand of PetSmart. This was voted one of the best brand extensions by BrandWeek. Check out their television commercial.

We discussed some of the products for animals. Check out this sequined top and nail polish from Juicy Crittoure for your pampered pup.