Thursday, August 26, 2010
Unlock the Social, Mobile, Local Badge with Foursquare
All aboard! We’re hopping back on the SoMoLo (social-mobile-local) train. This week, we’re chatting it up with Foursquare, the go-to mobile application for your inner-social circle and retail therapy needs. Beyond the social status perks Foursquare gives to its users, it also beefs up the bottom line for local retailers by creating new and loyal customers. Eric Friedman, Director of Client Services at Foursquare, shares his perspective on shopper conversion, Facebook Places and the privacy debate.
Check out the three-minute insight to hear why local retailers are favoring the SoMoLo train over traditional retail marketing.
Download the 3-minute insight.
Want to learn more from Eric? Download the full interview or read the transcript.
Would you forgo all of your traditional advertising in place of offering a free promotion online? Share your thoughts with our LinkedIn Group or below.
*For more information on The Brand Show or Two West, Inc. visit twowest.com.
Thursday, August 19, 2010
What's The Deal With Groupon?
Groupon is the largest deal-of-the-day business in the world, relying solely on the virality of social media, email, mobile and world-of-mouth.
Check out the 3-minute insight to hear about social commerce, the newest trend in retail marketing.
Download the 3-minute insight.
Want to learn more from Julie? Download the full interview or read the transcript.
Do you use Groupon as a consumer or business? How will social commerce change shopper behavior? Share your thoughts with our LinkedIn Group or below.
*For more information on The Brand Show or Two West, Inc. visit twowest.com.
Labels:
business growth,
coupon,
discount,
groupon,
podcast,
social commerce,
social media
Thursday, August 12, 2010
Designing Your Way Through the Recession

Jay Howard started I.O. Metro after purchasing his first home and discovering a need for high quality, contemporary furniture at a reasonable price.
The Brand Show spoke to Jay Howard this week, CEO of I.O. Metro, a fast growing furniture retailer that prides itself on being different. The company has opened 21 stores in the U.S. within the past five years and saw an 80% sales increase in 2008 – the largest increase seen among independent furniture retailers. Learn how brand differentiation plays a role in the I.O. Metro growth strategy and why “recession” isn’t a part of this brand’s vocabulary.
Check out the 3-minute insight to hear why an economic downturn doesn’t necessarily equal stagnant growth for retailers.
Download the 3-minute insight.
Want to learn more from Jay? Download the full interview or read the transcript.
How can you differentiate your brand? What risks are you willing to take to grow? Share your thoughts with our LinkedIn Group or below.
*For more information on The Brand Show or Two West, Inc. visit twowest.com.
Labels:
brand differentiation,
podcast,
product development,
quality,
recession,
retail
Thursday, August 05, 2010
A Natural Fit: Burt's Bees and the Conscious Consumer
The Brand Show is excited to introduce a new format, customized for busy marketing professionals like you. Enjoy our condensed 3-minute takeaway from our interviews with some of the most fascinating and successful brands.
In the hot seat this week was John Replogle, President and CEO of Burt's Bees, a leader in natural personal care products. The company has notably grown 40% internationally within the past year and was recently named the #1 Green Brand according to ImagePower. Tune in as John discusses the Burt's Bees brand story, The Greater Good business model, "dumpster diving" and why the conscious consumer is ultimately the ideal consumer.
Check out the 3-minute insight to hear how Burt's Bees attributes much of its success to effectively targeting the conscious consumer.
Download the 3-minute insight.
Want to learn more from John? Download the full interview or read the transcript.
Who is your conscious consumer? Are they the backbone of your business? Share your thoughts with our LinkedIn Group or below.
*For more information on The Brand Show or Two West, Inc. visit twowest.com.
In the hot seat this week was John Replogle, President and CEO of Burt's Bees, a leader in natural personal care products. The company has notably grown 40% internationally within the past year and was recently named the #1 Green Brand according to ImagePower. Tune in as John discusses the Burt's Bees brand story, The Greater Good business model, "dumpster diving" and why the conscious consumer is ultimately the ideal consumer.
Check out the 3-minute insight to hear how Burt's Bees attributes much of its success to effectively targeting the conscious consumer.
Download the 3-minute insight.
Want to learn more from John? Download the full interview or read the transcript.
Who is your conscious consumer? Are they the backbone of your business? Share your thoughts with our LinkedIn Group or below.
*For more information on The Brand Show or Two West, Inc. visit twowest.com.
Thursday, July 01, 2010
Who's Kathy Ireland's Real Boss?
The Brand Show is excited to introduce a new format, customized for busy marketing professionals like you. Enjoy our condensed 3-minute take-away from our interviews with some of the most fascinating and successful brands.
This week we interviewed global home-fashion icon, Kathy Ireland from Kathy Ireland Worldwide (KIWW), to speak about her philosophy in leading a successful retail empire. KIWW currently ranks above brands such as Harley, Sony and Coca Cola on the Top 100 Global Licensor List.
Check out the 3-minute insight where Kathy explains how empathy can build a $1.4 billion brand.
Download the 3-minute insight.
Want to learn more from Kathy? Download the full interview or read the transcript.
How does knowing your customer impact your brand development decisions? Share your thoughts with our LinkedIn Group or below.
*For more information on The Brand Show or Two West, Inc. visit twowest.com.
This week we interviewed global home-fashion icon, Kathy Ireland from Kathy Ireland Worldwide (KIWW), to speak about her philosophy in leading a successful retail empire. KIWW currently ranks above brands such as Harley, Sony and Coca Cola on the Top 100 Global Licensor List.
Check out the 3-minute insight where Kathy explains how empathy can build a $1.4 billion brand.
Download the 3-minute insight.
Want to learn more from Kathy? Download the full interview or read the transcript.
How does knowing your customer impact your brand development decisions? Share your thoughts with our LinkedIn Group or below.
*For more information on The Brand Show or Two West, Inc. visit twowest.com.
Labels:
customers,
global marketing,
kathy ireland,
licensing,
podcast,
product development,
retail
Thursday, June 10, 2010
When Can You Ask Your Consumers to Pay More?

Reed Howlett is Chief Executive Officer for Nature’s Variety, a provider of holistic nutrition for dogs and cats.
Howlett shares:
- How Nature’s Variety identified their brand’s target market (2:25)
- The process of communicating their core value to that audience (4:51)
- The difference between consumer, retail and brand-led industry trends (7:00)
- How to achieve a higher price point on holistic and natural products (8:58)
How does knowing your customer impact your brand development decisions? Share your thoughts with our LinkedIn Group or below.
*For more information on The Brand Show or Two West, Inc. visit twowest.com.
Labels:
consumer behavior,
luxury,
natures variety,
organic,
pet expo,
pet industry,
podcast,
price
Thursday, June 03, 2010
What is Your Brand Really Worth?

Jez Frampton leads Interbrand as Global Chief Executive and is a thought leader in the practice of brand valuation.
Frampton explains:
- The history of brand valuation and how it works (1:05)
- How the practice of brand consistency has evolved (6:07)
- The “store within a store” concept and the value of cooperative branding (13:30)
- Trends of the most valuable brands (18:46)
Which of Interbrand’s top 10 most valuable brands is best poised for growth? Share your thoughts with our LinkedIn Group or below.
*For more information on The Brand Show or Two West, Inc. visit twowest.com.
Labels:
brand loyalty,
brand value,
branding,
interbrand,
podcast,
value brands
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